Oh those folk at Coca Cola like scaring the bejesus out of us! Check out this new "experience" advertisement for their Georgia Max Coffee brand. They redesigned the toilets of a number of key ski resorts in Japan. The toilet areas were fully wrapped on all sides, so that the person squatting would have a ski jumper’s view when they were sitting on the loo. After you fell over because of a bad case of vertigo, you'd look around to see a toilet paper holder carrying the only brand messaging in the stall which read: “Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!” Holy crap. This is intense. Mountain Dew ain't got nothing on this.
Client: Coca-Cola
Agency: Tugboat, Tokyo
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